I AM HAL.
An artist by birth, a storyteller by soul, I use award winning illustration, design, writing and strategy to create digital and physical experiences. My goal is to make meaningful work that inspires others. I am the founder and creative direction behind CATMONKEY, a multimedia studio in Los Angeles, CA.
As an artist I am most recognized for my pop art series, CONSUME which has been shown in galleries all over the world. CONSUME is a social commentary on greed, corruption, narcissism, materialism, consumerism, hatred & bigotry. The CONSUME series has been shared all over the internet millions of times and has been covered by multiple news outlets, art, geeky, political sites and more. It is my artistic weapon.
As an illustrator I have worked on all sorts of digital and print media for: Books, Games, Video Games, Magazines, Comic Books, Posters, Storyboards, Concept Art, Trading Cards, Pitches for Ad Campaigns and more. As an illustrator I am known for my work in the indie comics industry. I wrote and Illustrated Heavy Metal Magazine’s first webcomic, Gates. I have also produced other comic series such as Tales of Honor, an Honor Harrington series for Evergreen Studios.
WRITER + STRATEGIST
Specializing in the entertainment industry, my strategic ideas are brought to fruition through art, design and writing that spans the gamut of content creation including videos, web series, short films, comic books, animation, and a plethora of other digital marketing experiences and their coinciding social media campaigns. In addition to creating the ideas and strategies that form the foundation of these campaigns, I also carefully build teams for the very specific needs that each project presents.
I currently consult with the creative team at DeviantArt, providing ideas and strategies for multiple advertising, marketing and content opportunities. I also create daily art challenges for artists to participate in for Sketch This, an app within SketchBook Pro that is run by DeviantArt.
As a creative strategist for Ridley Scott’s, 3AM I was very honored to help in creating award winning meta stories and supplemental content for blockbuster films, such as the Martian, Miss Peregrine’s Home for Peculiar Children, War for the Planet of the Apes and more with the talented team there. While with the amazing people at Fourth Wall Studios I helped to create a technology driven web series platform called Rides.tv which produced the Emmy award winning series Dirty Work. With Ignition, I participated in the creation of digital experiences for many studios including Fox, Paramount, Netflix and the SyFy channel as well as brands like Nike, NFL and Playstation.
As a writer, in addition to proposals and short stories, I've written and conducted interviews, like the recent one I did with Mike Dougherty, director of the movie Krampus. I've also written a biopic on comedian Bill Hicks, currently in production.
In 2014 I created an intellectual property that involved an Alternate Reality Game (ARG) that contained a multitude of branded content centered around an ancient cult. I sold this IP to acclaimed author James Frey and it’s being absorbed into the universe for his trilogy of books and movies called Endgame. In partnership with James Frey and Google, I consulted in the development of the evolution of the property within the the Endgame universe.
DESIGN + MARKETING
In addition to my artistic accomplishments, I am an award winning Graphic Designer, digital colorist and teacher. I’ve taught drawing, color theory, digital coloring and digital painting at the Comic Book art Institute in Los Angeles. As a Freelance Designer I have designed everything from Books, Marketing Materials, Packing and POPs to websites and microsites for Duff Beer/Fox, Toyota, Gold’s Gym, Hustler Magazine, Xerox, Coca Cola, Papa John’s, DirecTV, City of Hope, Cedars Sinai, and more. I’m an experienced and highly successful marketer, having worked with all types of companies including ad agencies, design firms, entertainment studios, video game companies and more.
Google, DeviantArt, AdBusters Magazine, Paramount, SYFY channel, Ignition, NFL, Fox Studios, Fox Consumer Products, Paramount, Nike, Rooster Teeth, Sony Ignition, the Utopian Technology Foundation, G2 (Geometry Global), Heavy Metal, Fourth Wall Studios, The Shadow Gang, Team Zenyatta, Famous Monsters of Filmland, Mile 9, Han Solo Adventures (video game), Hero Games, Evil Hat Productions, Spacedog Entertainment, Breygent Marketing, Alderac Entertainment Group, Nifty Comics, Strange Horizons, Nova Eth Publishing, Gensler / Studio 585, Coca Cola, DirecTV, E-vite / Citysearch, California Tan, Fractal Dimensions, Hustler magazine, Penthouse, Jay Comics, Star Wars Day celebration, Eleventh Hour, Challenging Destiny Magazine, Shadis Magazine, California Tan, Basement Games, Fractal Dimensions, Fractal Spectrum Magazine, Rochester Democrat and Chronicle, FILTER, Rochester Space and Science Center, Hanna Design, Perkins & Will, Toyota, Gold’s Gym, BLT and more.
THE GLASTONBURY FESTIVAL 2016:
I am very grateful that my CONSUME pop art series has been shown in galleries all over the world.
In 2016 the CONSUME series, was an integral part of the Shangri-La portion of the Glastonbury Festival. Shangri-La has been described as, " a lawless, Mad Max-ian wonderland where anything goes," by NME. By artistically focusing on the BREXIT event which happened during the festival, I was able to generate a lot of buzz and emotion. Shangri-La was branded with CONSUME and it was used to enhance the concept of the venue which was, "Media Hell, truth and lies." Using printed posters, banners, video and animation the CONSUME series joined forces with other artists such as Shepherd Fairey, Darren Cullen, Pref, Steve Cutts and many more. It was an honor to be a part of something so special.